Healthy food, grab-and-go
GRUB
A full guideline system for a bright, many-coloured healthy-food brand.
Context
GRUB sells healthy grab-and-go food under the line “Stay healthy, stay fresh”.
The challenge
Establish a clear, consistent corporate identity for GRUB and protect it across every use.
What we did
A comprehensive brand guideline defining GRUB's visual and verbal language: logo system, a six-colour palette, typography, graphic elements and usage rules.
Deliverables
- Brand guidelines
- Logo system
- Colour palette
- Typography
- Usage rules
Outcome
A unified, controlled brand presence.
Palette
#1A8145#F9E168#F36660#F37432#6586D3#004782
Project images
