Corporate identity
IDRISI
A corporate identity built on the story of al-Idrisi, the 12th-century geographer and cartographer.
The challenge
Present Idrisi as a pioneering figure in geography and cartography whose work corrected misconceptions and reshaped the understanding of the known world.
What we did
A knowledge-driven narrative that highlights Idrisi’s rigorous research methods, extensive travels and synthesis of Greek and Arabic geographic sources.
Deliverables
- Logo system
- Visual identity
- Colour palette
- Corporate stationery
- Brand guidelines
- Marketing collateral
Outcome
An identity that carries the legacy of a map that set new standards in pre-modern cartography.
Palette
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Project images
