Cosmetics and personal care
PUCARE
A rebrand, a bilingual company profile and products book, retail and booth material, and a social system for a personal-care brand.
Context
PUCARE sells personal-care and cosmetic products through pharmacies, retail and its own channels. It needed to look as trustworthy on a pharmacy shelf as it does in the feed, in Arabic and in English.
The challenge
Position PUCARE as a modern, trustworthy cosmetics brand with a clean, premium appeal, and keep that consistent across packaging, print, events and social.
What we did
We rebuilt the identity around a soft palette of skin tones and deep sea blue, balancing softness with confidence. We then carried it into a bilingual company profile and a 20-page Arabic–English products book, brochures, booth designs, paper bags and web banners, a new-products campaign, and a grid-based social content system with monthly calendars.
Deliverables
- Rebrand and logo system
- Colour palette and visual language
- Bilingual company profile
- 20-page bilingual products book
- Brochures, roll-ups, paper bags and cards
- Exhibition booth designs
- New-products campaign
- Social media system and monthly calendars
Outcome
One consistent presence from packaging and pharmacy displays to exhibition stands and the feed. The work is ongoing.
Palette
#FEFAEF#FCE7D2#6F96C8#364FB0#0A205C
Project images
