Onway

Context

Onway is a food-ordering platform. It wanted to be seen as a premium, modern service without losing the speed and ease that bring people back to an ordering app.

The challenge

Reposition Onway as premium and modern while keeping the experience fast and approachable.

What we did

We built a bold, minimal identity system designed for clarity and consistency, and made it work from the app to packaging and street posters. A warm palette of creams and cocoa browns replaced the usual fast-food reds, and the line “Tap. Grab. Enjoy.” puts the promise in three words.

Deliverables

• Logo system
• Brand shapes and colour palette
• Packaging
• Out-of-home posters
• Social launch visuals
• Mini brand guide

Outcome

One recognisable brand across packaging, posters and social, with a promise customers can repeat.