Cakes and sweets, three UAE branches
Sweets Palace
A rebrand, gift packaging and Instagram management for a sweets business with three branches in the UAE.
Context
Sweets Palace sells cakes, traditional and modern sweets from three branches in the UAE, in a crowded market where presentation often decides the purchase.
The challenge
Position Sweets Palace as a premium destination for traditional and modern sweets and help it stand out from nearby competitors.
What we did
We started with a review of the brand and its competitors, then developed a refined identity that puts craftsmanship first, extended it to gift packaging and guidelines, and ran its Instagram.
Deliverables
- Brand and competitor review
- Logo system and visual identity
- Gift bag and packaging
- Brand guidelines
- Instagram management
Outcome
A more refined brand presence across branches, packaging and Instagram.
Project images
